Two HP Indigo 5000s keep NZ on digital print frontline

Digital Print On Demand is among the largest of Auckland's digital print providers, specialising in high quality and same-day turnarounds. Already the owner of an Indigo 3050, it views it as imperative to remain on the knife edge of the latest graphic arts technology.

Ron Cuddy, operations manager at Digital Print On Demand, says his company was impressed with the performance and quality of its existing Indigo 3050, inspiring it to take it a step further when the machine reached the limits of its capacity.

“When digital is all you have to offer, you have to offer the best,” says Cuddy. “We pitch on quality rather than speed, and we knew a top of the line purchase was necessary for us to retain our business edge.”

Cuddy says it was the new features of the HP Indigo 5000, including production capacity and paper handling, that encouraged the company to move beyond the capabilities of its existing Indigo 3050.

“As a same-day digital print business we experience peaks in production, and it is important we be able to accommodate them in order to get the jobs out the door the same day.”

Soaring above the rest

Soar Print, an Auckland-based commercial printer was running an Indigo 3050 it purchased 12 months ago to run in tandem with existing offset equipment to meet the demand for both short and long runs. Fred Soar, managing director at Soar Print, says he realised after 12 months that more capacity was needed to keep up with the growing number of orders coming in, and he decided to move up to the HP Indigo 5000.

“I though there was no point repeating what we had already done, so I decided that we might as well go to the top end,” says Soar. “I figured we'll need all the productivity we can get, the way things are going.”

Soar says he settled on the HP Indigo 5000 because of its productivity improvements, claiming he was already convinced of the quality with his existing 3050 model.

“We already knew the quality of the HP Indigo was second to none, and was able to match the output of our offset presses,” says Soar. “So it was an easy choice for us to stick with the Indigo.”