Two HP Indigo presses puts CPX out in front

When Queensland’s largest digital printer made the decision to go into electro ink it wanted sufficient capacity to provide redundancy for its large institutional clients.

If one HP Indigo is good, two are better, according to James Bennett, CPX Brisbane. Three months after installation, the presses have doubled the amount of digital colour going through the company. And CPX has found the presses have their own dedicated following.

“We’ve found the HP Indigo attracts its own style of customers and work. On average the jobs are bigger than on the toner machines. When people, especially experienced print buyers, know we have HP Indigos they nominate that we do all their work on the system,” said Bennett.

“It’s the only machine, in my opinion able to compete with offset. And that’s not just in quality. Yes, it may take longer to print a job than on our small offset machines, but when it comes out it’s ready to be sent out immediately, no waiting for drying.”

With three trained operators CPX is still exploring the machine’s capabilities. Using the HP Indigo’s colour presets it can gang up jobs, such as business cards with different colours across the same sheet, confident the corporate colours will be right.

“With the right sort of job, say 120 annual reports in full colour, we cannot be beaten. In the two months since we put in the Indigo’s we’ve doubled the amount of digital work,” he said.

Extensive research in conjunction with co-owner Sydney-based SOS Media, saw Bennett visit 20 companies around the world. He is convinced the underlying business of the printing industry is changing with job sizes coming down and becoming more frequent.

“It’s obvious to me that the industry is changing, that run lengths are decreasing. Where a printer may have had a 100,000 run print job before, now they have three, 30,000 prints jobs, this month, next month. Control has returned to the customer.

“This has filtered through to the Australian market now. It’s the same thing, smaller, more frequent print runs.”

With the HP Indigos backed up by a Horizon 470 perfect binder –“ we call it the perfect perfect binder” – for producing impeccably finished books, CPX is living up to its belief in the value of always using cutting edge technology.