Two Sides Australia launched its own magazine to celebrate "the value and effectiveness of paper and print."
VoPP Mag is a mixture of Australian, New Zealand and international content exploring how print is being used to drive successful marketing outcomes.
“From our research, we know print is an effective media channel and we wanted to provide a publication for our members to promote their channel," says Kellie Northwood, executive director, TSA Limited. "Having said that, the magazine is not targeting printers. We have built articles that resonate with marketers, creative agencies and media buyers to raise awareness around some of the most successful campaigning using print."
The magazine includes interviews with the editor of Australian Vogue discussing why Vogue is a powerful print publication and looks at positive outcomes achieved through the marriage of digital and print. VoPP Mag also explores how brands are using print as part of their multi-channel marketing strategy, and looks at digital brands using print to increase reach and credibility.
“To excite our readers, we filled the issue with thoughts and insights from people the readership trust – marketers, agency heads and business leaders,” says Victoria Fratin, editor, VoPP Mag. “Inspired by the latest news, research and trends in the world of print, media, advertising and marketing, the VoPP Mag celebrates successful campaigns to stimulate new ideas and ignite a conversation with our readers.”
“With 72% of readers influenced by content in magazines, we thought it was time our members had their own publication to spark new dialogue with their customers and prospects,” says Northwood.
The VoPP Mag is a bi-annual publication, with over 10,000 distributed across Australia and New Zealand, published in September and March.
TSA Limited (TSA) is a not-for-profit industry-funded organisation developing sales and marketing campaigns to promote the paper and print industries. Two Sides is part of a global initiative by companies from the Graphic Communications Industry including Forestry, Pulp, Paper, Inks and Chemicals, Pre Press, Finishing, Publishing, Printing, Envelopes and Postal Operators.