Blue Star Group has continued its recent expansion strategy by acquiring Sydney-based promotional marketing company VAVAVOOM.
The deal is part of Blue Star’s move into the $1.5bn merchandise and promotional products market and continues its ongoing diversification and growth policy.
“We see a merchandise and promotional products offering as being closely aligned with the diversity of the other services Blue Star can provide its clients,” said Blue Star CEO Matt Aitken. “VAVAVOOM is one of Australia’s leading promotional marketing companies and we are excited about the new product offering and benefits this acquisition will deliver to our combined customer base. We also look forward to welcoming VAVAVOOM staff into Blue Star. The promotional products industry in Australia is worth in excess of a $1.5bn, continues to grow strongly and is a sector in which Blue Star sees significant opportunity and potential."
VAVAVOOM will be rebranded Blue Star Promote and will continue to be led by current owner and CEO Matt Cave. All staff at its Botany facility will be offered employment as part of the integration into Blue Star.
“All of us here at VAVAVOOM are energised by the prospect of working for Australia’s most innovative and diverse customer communications group,” said Cave. “We truly believe this will be a positive change for our employees, customers and suppliers as we are now able to draw upon the resources of such an influential business. With Blue Star, we look forward to offering our clients so much more than ever before”.
VAVAVOOM is a leading corporate supplier of promotional products, uniforms, gifts and awards and has offices in Sydney, Melbourne and Brisbane.
Blue Star is a division of IVE Group - one of Australia’s largest communications businesses. IVE consists of 3 operating divisions - Blue Star (which includes Blue Star Print, Blue Star Web, Blue Star Display, Blue Star Direct, Blue Star Promote, and Blue Star Connect), Iveo (managed solutions) and Kalido (creative and marketing services).
IVE Group employs 1,000 people across its operations in Sydney, Melbourne, Canberra and Brisbane and services major industry sectors including financial services, publishing, retail, healthcare, communications, property, clubs and associations, not-for-profit, utilities, manufacturing, education and government.