Vistaprint moves into Australia

Manufacturing facility in Victoria and Sydney-based marketing office marks Vistaprint’s first physical presence in the Asia-Pacific region.

According to Mike Enwing, (pictured) senior vice president and managing director, Vistaprint Asia-Pacific Operations, the online print business is looking to increase its physical presence in the region.

"The opening of our new marketing office and manufacturing facility in Australia delivers on our strategic vision but also shows the commitment that Vistaprint has to being a world class provider of printed and promotional products to micro businesses around the world," said Ewing.

"The Asia-Pacific region is a rapidly-growing market for the company. This new business unit allows Vistaprint to improve service to its existing customer base in the region with quicker delivery times. It also offers the company the ability to tap into a talented employee market that will be important to the company's continued growth."

Vistaprint's Asia-Pacific business unit will operate in a similar manner to the company's European and North American business units and will coordinate regional manufacturing and marketing efforts. A spokesperson would not disclose what equipment would be going into the Australian plant.

The new manufacturing facility will provide support to Vistaprint's existing markets in the Asia-Pacific region. Previously these markets were served by the company's European manufacturing facility in Venlo, the Netherlands. Vistaprint's North American markets will continue to be served by its manufacturing facility in Windsor, Ontario. The Sydney office will coordinate Vistaprint's marketing efforts for the Australian, New Zealand and Japanese regions.