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The world’s first technology for real image personalisation uses the latest digital printing technology by HP! DirectSmile is a unique combination of personalisation and emotion for true one-to-one dialogue marketing.

Discover the benefits of DirectSmile through Current Images, get to know our award-winning campaigns and learn how to catch your clients´ attention with high-impact advertising media. Renowned brands already rely on DirectSmile. So when do you jump the train?

Enter a completely new dimension of print business. Exclusively for HP Indigo Printers DirectSmile offers the DirectSmile Generator software suite.
Create image personalised print products that will amaze your customers. Benefit from new business opportunities in the growing market for one-to-one-marketing. And experience the advantages of the most advanced and convenient variable data printing solution available.

Take the heat out of your business
Price war is hard in print business. But think of the fact that your business is fully digital. With image personalisation you can offer great added value and win the offset competition producing unique high value print pieces they will never be able to offer. With image personalised mail pieces, brochures, or give-aways you will thrill customers and reach a lasting positive effect on your profits.




If you want to know how to take the heat out of your business,
see where you find yourself in the added value chart.


Better Response, higher margins
Just ask yourself what your clients would pay if you will increase the return rates of their mailers by 200% and more. With image personalised mailshots you can reach proven return rates of more than 30% in B2B markets and 18% in consumer markets. Even with tighter calculated big volume runs you will now have strong arguments towards your customers.

State-of-the-art personalisation has never been so easy
Using DirectSmile you can rely on a tried and tested technology developed by an HP Business Partner for daily production oriented business. We offer you a simple, cost-effective tool that perfectly integrates into your HP Indigo workflow. With fast installation and easy handling you are ready to benefit from the opportunities image personalisation offers – not sometime in the future but right now!

With our ready-to-print calendar module you can even produce amazing 12 page image personalised calendars virtually with a mouse click.

Create variable documents with Adobe InDesign on your desktop
Now you can create all personalised printing jobs in Adobe InDesign on the PC. Even complex documents can be easily created by a designer. Thanks to optimised design and printing speed you save time and money. With our intelligent documents you benefit from unlimited options for automated customisation.

Efficient creation

Create variable documents with Adobe InDesign CS on the PC

Simply place and assign personalised images in Adobe InDesign documents.

Direct access to the original database during the layout process.

Show and hide of Adobe InDesign layers in the document depending on rules.

PDF preview export with personalised elements, images and imposition.

Create job templates for repeating tasks

Full customisation flexibility

DSM Nested Document enables you to nest any number of documents and create object-oriented variable documents

Intuitive creation of rules for database fields, or alternatively use VB script

Formula interpreter to carry out processing in personalised documents

Optimised printing workflow

Native JLT output for optimum printing speed on your HP Indigo Press.

Just press print: Printing VDP jobs is now as easy as printing a PDF

To use DirectSmile Document the DirectSmile Generator is required.

Enabling you for true one-to-one marketing
Digital print today offers companies vast potential to address their customers more personally, more efficiently and with higher impact. With mailings printed as a single copy true one-to-one marketing has become a reality instead of wishful thinking.

DirectSmile supplies companies, agencies and PSPs with custom-made software solutions helping them to exploit the full potential of digital print. Based on the unique DirectSmile software environment developed in close cooperation with HP we offer the tools that help you to realise even complex data to print workflows.

Place, for example, advertising on your bills that’s targeted to each recipient. Or have an automated workflow running for sending out individualised marketing material directly triggered by a call centre or from your website.

With our unique know-how in variable data print we can advise you in-depth. We can develop and implement a customized solution for you. And in cooperation with our license partners we can even take care of production.

If you like to know more about our customized variable data print solutions simply email Phil Rennell of Current Images (pictured). philliprennell@currico.com.au


Just personalise it!

The patented DirectSmile technology has been developed especially for the business needs of HP Indigo printers and perfectly integrates into your production environment. Creation and production of completely individual, highly emotional image personalised mail pieces now, for the first time, has become not only possible but also extremely fast, convenient and easy to handle.

Award winning technology made for production oriented daily business.

Easy import of nearly every database format (MS-Excel, MS-Access, CSV and all kinds of separated text databases).

Automatic image processing and transfer to your HP Indigo Press.

Create personalised images without any limits: no programming is required, no limits in image size.

Broad variety of actions, filters and transactions for completely naturally looking text in images.

Perfect integration into your HP Indigo Press workflow. Tested and developed by a HP business partner in daily operation.

Fast and convenient production even for high volume print runs.


Current Images is a divison of the Currie Group