Webmart confirms entry into Australia

Australians can expect to see UK print management company, Webmart, making its way to the sunny shores of Sydney in September this year to set up a new branch.

Managing director, Simon Biltcliffe, who founded the online print management company in 1996, said that Sydney would be an ideal starting point, with plans to roll out a business model similar to that in the UK across Australia.

"In the UK – which is a lot smaller – we have three locations to offer a local service for the local area," he said. "This is a model that could work well for the likes of Perth and Melbourne."

While the strong economic conditions and ties with the Asian market were an obvious influence and inspiration for Biltcliffe to move outside of England, he also listed "the weather and the people" as another contributing factor for Webmart's expansion.

Webmart's systems automate most of its activities, meaning that initially there will not be a strong demand for new staff. Biltcliffe said the Webmart would require "as few as possible people" with a number "just enough to be perfect."

Biltcliffe met with members of Printing Industries earlier this year to discuss entering the Australian print arena.