Websend Australia makes its way into Africa

Expansion into Africa adds 1200 more publications to Websend global media distribution network.

African advertising delivery service, Websend Digital, has renewed an exclusive license of Websend Australia’s latest browser-based solution across the entire African continent in February 2010.

Greg Wickstrom, managing director of Websend Digital, sees the Websend technology having a number of benefits to the African display ad management and delivery market.

“The African market is particularly well suited to Websend and its Software as a Service (SAAS) business model as we license our application to customers for use as a service on demand,” he said.

According Grant Schuetrumpf, (pictured) general manager, Websend, this is a landmark deal. "It means that Websend Digital becomes part of the Websend Global Media Distribution Network, where users have access to all international destinations from their own desktop. With this new agreement advertisers will be able to reach an additional 1,200 African publications, their listed ad sizes and mechanical specifications at the touch of a button through a single web-based interface.”

The latest Websend solution includes a plug-in for Adobe’s CS4 that assists with the creation of advertising, a published API for seamless integration with booking and publishing systems, easy and convenient independent job ticket creation to assist with media bookings and a server application for the high volume production workflows.