Websend Version 5 flies high and faster than before

“It is a reinvention of the process of validating, correcting and delivering an ad,” he explained.

The service operates by checking and sending ads to publications through the internet. Since its establishment in 2002, Websend claims to have attracted 6600 users whose ads have been received by publishing companies such as Fairfax and Time Inc.



Lamont (pictured) said that prior to Websend, advertising options were limited and he recognised a gap in the market for web-based advertising pre-flight and delivery system. The latest version allows users to create their ads with Websend tools and a publisher’s own specifications, then upload the file. It can automatically correct colour and postscript errors. He believes that having automated correction functionality has made life much easier for the users and Websend staff. “The ability to view and correct problems at the press of a button takes a huge amount of time out of the process,” he said.

Customer support is what differentiates Websend from its competitors, Lamont says. “It’s more industry-based support that we provide,” he said. “We spend unlimited time getting people out of tight places, a lot of our support staff get unsolicited presents from customers in appreciation.”

Things haven’t changed this time round; customers are still impressed with Websend. Lamont notes that having full automation has decreased the number of phone calls from users seeking help.
“Websend 5 is an evolutionary step to automate what was quite a manual process in organising files for delivery, correcting files that had errors and providing user education,” he said.


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