Wedding specialist seeks print brides

Entrepreneur, Jeff Love, calls on print providers to walk down the aisle of his new DreamDay Invitations venture.

This year, Love launched DreamDay Invitations, an online e-commerce website where prospective brides can order printed wedding stationery and print providers can earn up to 33 per cent of the value of each printed order by referring potential customers to the website.

According to Love (pictured), the idea was developed after realising that wedding stationery could make printers much more money. “Research has shown that printers make very little, if any, profit on the manufacturing of wedding invitations and other highly customised short-run stationery items,” he said. “I realised that there was a golden opportunity waiting to be discovered.”

Now, Love is calling on Australians to share in the revenue stream.  The process involved print providers showing a prospective bride the DreamDay Invitations catalogue, providing her with a 10 per cent off discount card and referring her to the DreamDay website. “We offer print providers a chance to generate revenue through our ‘no-risk’ business model,” Love said.

“Research has confirmed that the design and production of one-off short-run personalised stationery items is not a desirable proposition to most traditional print providers. In fact, many printers intelligently turn the opportunity away … it takes a specialist to turn a profit in the wedding stationery industry.”

Anyone interested in becoming a DreamDay Invitations distributor can apply online at www.dreamdayinvitations.com.au/distributor