Wellcom opens Singapore production unit

New Australian CEO in place as Wayne Sidwell spearheads Asian expansion for marketing production specialists.

Last week’s launch of a fully-fledged Wellcom marketing production unit in Singapore is the first step by the company to expot its business model into the Asian market. Founder and Chairman, Wayne Sidwell flew out this week to oversee the launch while announcing the hire of Amanda Brook, (pictured) as CEO in Australia and New Zealand.

Wellcom Group’s entry into Singapore is facilitated by winning an in-house production contract with major retailer Courts. A complement of 12 production staff will provide Courts with all graphic arts and marketing services across multiple channels.

Wellcom plans to open a Kuala Lumpur facility next month as part of its roll out into the rapidly growing market. It already has an overseas presence in the UK.

Sidwell said the addition of Amanda Brook would strengthen the Group’s senior management team. “She is very well credentialed with a lot of good retail experience. I will be spending more time in Asia as we grow our business there, so it’s important to have extra management resources at home,” he said.

Brooks has an established track record in technology communications as well as retail. Her last role with Sensis was as general manager mobile advertising. Previously she was with Sussan, Priceline, Officeworks and Myer. She is currently Chair of the Marketing Industry Advisory Board at Monash University, as well as being a Fellow of the Australian Marketing Institute.

Wellcom Group has pioneered the marketing production services sector in Australia and New Zealand with over 30 inplant production teams in the marketing departments of some of the largest advertisers in the country, including Westpac, Australia Post, Woolworths, ANZ Bank, BP Australia and L’Oreal. It also has design hubs in every capital city with extensive digital and photographic studios as well as digital printing capability.

Read the DIRECT interview with Michael Bettridge, strategy and global business development Wellcom.