Franca Balsamo appointed as Fujifilm CtP product manager
Fujifilm has appointed marketing and prepress specialist Franca Balsamo to the newly created position of Product Manager: Plates, CtP and Workflow.
Balsamo (pictured) is well known in both the offset and digital printing sectors from her past work for both suppliers and printers. She was most recently Prepress and Workflow Analyst with STI Lilyfield; a redux of three years spent with Lilyfield Printing Group in the 1990s prior to Reg Hammond’s sale to the global STI group.
Balsamo is also known in the industry thanks to her voluntary work and presidency of the Junior Printing Executives Association NSW, which she has served for 17 years from 1997 to the present, while also working in technical and marketing roles with CPI (BJ Ball Group), Fuji Xerox, Canon, Ricoh and Edward Keller (Esko Graphics). She also spent three years with Dainippon Screen, a manufacturer of Fujifilm’s thermal CTP system offerings. Her list of achievements, awards and service to the industry is considerable.
“Franca brings to this position a rare combination of marketing, sales and technical skills,” says Sturt Eastwood, general manager, Graphic Systems with Fujifilm. “She understands intimately the technical issues facing busy prepress departments and builds on this with sound business and commercial experience, planning, strategy and training. Our team is considerably strengthened by Franca’s joining us and we welcome her aboard.”
Balsamo says she is delighted to have joined the company.
“Fujifilm has a long-standing reputation in graphic arts and has always been at the forefront of innovation and change," she says. "Our CTP, workflow and plate consumables products are, from my own experience, the best in the business and have the best environmental credentials – in keeping with Fujifilm’s commitment to sustainable development. I look forward with enthusiasm to working with the team here and helping customers with their prepress challenges.”