Outdoor advertiser Adshel, a joint venture between APN News & Media and Clear Channel International, will launch the world’s first national digital street furniture network across Australia’s metropolitan cities in October.
Outdoor advertiser Adshel, a joint venture between APN News & Media and Clear Channel International, will launch the world’s first national digital street furniture network across Australia’s metropolitan cities in October.
The Adshel Live network will include 270 high-definition digital screens in Australia’s six major metropolitan cities and will reach an audience of “over 28 million contacts, week in and week out, where they live, work, shop and play.”
The launch of Adshel Live in Australia follows the rollout of Adshel’s network of digital street furniture in Auckland earlier this year.
“Adshel Live will translate and combine the power of dynamic messaging and contextual relevance to any brand campaign ensuring greater engagement, impact and campaign effectiveness,” said Adshel chief Rob Atkinson. “No other outdoor advertising provider will be able to provide the scale and consistency of format that we will be able to with Adshel Live.”
The future of outdoor advertising growth internationally is in digital out-of-home technologies and innovations, according to Clear Channel International’s chairman and CEO William Eccleshare. “It pushes creative boundaries and gives advertisers the opportunity to communicate their messages in a flexible, real time and dynamic way. I applaud the Adshel team for being the first in the world to launch a national roadside digital street furniture network, spearheading this innovation to market.”
“With Adshel Live, Adshel becomes the national leader in roadside digital out-of-home with more digital screens than any other out-of-home company,” said Michael Miller, CEO, APN News & Media. “Adshel Live’s network will give advertisers truly national coverage with the ability to broadcast local messages in new and creative ways.”
Adshel has also launched a marketing campaign titled ' ‘Relevance at Scale’ to promote the value of the network for advertisers and marketers.