It took more than investing in the latest HP digital technology for PMP to meet the demands of the new book publishing business model. It also took an innovative approach to turn the production system on its head and go where no other printer had gone before.
PMP chief operating office John Nichols travelled the world to find out how to do it but, as he tells Print21 magazine, he finally had to rely on his own vision of the future for book printing.
Read the full story here and check out all the latest industry news and a 32-page guide to drupa in the the latest issue of Australasia's leading graphic arts magazine.
