• Comp on: Avery Wrap Like a King challenge opens
    Comp on: Avery Wrap Like a King challenge opens

Avery Dennison Graphics Solutions is opening its annual Wrap Like A King challenge, and is looking to Australian and Kiwi wrappers to step up to the podium.

This year’s vehicle wrap competition is open and runs from today through to 31 August, and it will include Continental Wrap Kings and the crowning of the King of the Wrap World.

Wrap installers from 54 countries across the globe can submit commercial, full print or colour change wrap projects to be judged to win thousands in prizes. The prize packages for 2019 are worth a combined total of US$36,000.

Melbourne outfit Exotic Graphix has been a past winner of the competition, taking out the title two years in a row in 2016 and 2017.

“Australia and New Zealand has consistently delivered exceptional creativity and execution, we can’t wait to see this year’s installations!” said Jordan Leach, senior business manager, Avery Dennison Graphics Solutions, Australia & New Zealand. “Once again, we look forward to demonstrating this region’s commitment to innovation on a global scale.”

The participating nations come from twelve geographic regions across Australia and New Zealand, South Africa, Japan, South Korea, the United States, Canada, and Europe. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping™ Film, the Conform Chrome series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.

Wrap Installers can read the full official rules, judge bios and prize information and submit their entries on the “Wrap Like A King” Challenge site.

Wrappers will battle for royalty on their continent, Australia and New Zealand, South Africa, North America, Europe, North Asia, and the overall winner will be chosen by the judges as the best in show and crowned the King of the Wrap World at the 2019 Sema Show, 6-8 November in Las Vegas.

The“King of the Wrap World grand prize package is worth almost US$5,000, with additional gift vouchers and exposure via the Avery Dennison website, social media and web advertisements.

For the first time, Avery Dennison is also introducing the People’s Choice Award where members of the public are invited to vote for their favourite entry. The winner will be crowned the People’s Prince and walk away with prizes worth US$1,500

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