Andy Yarrow is the new Asia Pacific president of innovative digital textile printing technology company Kornit Digital. He will oversee all the company's operations in the region, which includes Australia and New Zealand.
He joins from EFI, where he held several sales and management roles in Europe and Asia Pacific for the past 12 years, most recently in Hong Kong as the head of Asia Pacific Sales. Prior to moving to Hong Kong, he spent two years in Japan as head of EFI’s Fiery and Inkjet business in Asia Pacific. He has been in the industry for 20 years and holds a Bachelor of Arts degree in Creative Imaging.
Yarrow will focus on accelerating the company’s growth across the region, ans says Kornit on optimising the team structure towards customer success and empowerment. He will focus on expanding Kornit’s footprint in the customised design segment, as well as expand the business in Asia Pacific by entering new segments, such as the brands, private labels, promotional, and other leading screen printers, and users of Kornit’s upcoming new technologies, such as printing on dark polyester.
Commenting on the appointment, Gilad Yron, Kornit Digital’s executive vice president of Sales, said: “I welcome Yarrow on board as the new President of Kornit Digital Asia Pacific. He brings with him 15 years track record at various leadership levels, deep understanding of local and global markets as well as a sound industry background. He will steer Kornit Digital’s Asia Pacific business through the next phase of growth.”
Yarrow said, “The era of self-expression has arrived, and consumers now want their products quickly and with a personal statement. The supply chain must find ways to adjust to meet these demands.
“Kornit is a global leader in digital textile printing. It offers cutting edge solutions to these complex supply chain and logistics issues by facilitating proximity manufacturing to reduce shipping times, eliminating inventory risk and enabling short runs. The market shift to on-demand retailing unfolds the opportunity for driving Kornit’s growth to the next level and I am looking forward to leading this exciting journey in Asia Pacific.”