Zut alors – new label printer starts up

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Label industry veteran Chris Moretto has started a new business, Graphic Labels, six years after moving to Sydney from Toulouse in France.

Moretto has invested in a six-colour Edale FL3 UV flexo press with 430mm web width, and a Prati finishing unit – both sourced from James Rodden – as his production firepower.

Open for business: Graphic Labels
Open for business: Graphic Labels

Moretto said, “I am targeting small to medium sized food businesses and the chemical industry to begin with. Graphic Labels offers experience combined with top of the range high quality printing and converting equipment.”

The new business is located on the same site as Moretto's former employer Labelhouse, in Peakhurst.

Moretto spent 18 months at Assta Labelhouse in prepress prior to setting up on his own. He said, “We have a gentlemen's agreement. We are in different markets – Labelhouse is committed to the wine label sector.”

The new venture is not the first business Moretto has owned: he had Graphic Etiquettes in Toulouse for six years, which he sold prior to moving to Australia.

The Edale FL3 is aimed at short to medium run jobs. Moretto said, "The print quality is the highest standard, the downtime is minimal, and the ease-of-use is particularly beneficial."

According to Edale the FL3's autonomous inking impression and register (AiiR) and the printhead design mean that average downtime is cut to a minimum, changeover rates are reduced, and the highest graphic quality can be profitably delivered whether short or long run.

Edale says the press also allows the opportunity for label converters to diversify into new growth markets such as sleeves, wrap around labels, pouches and sachets, which can be addressed by combining the FL3’s AiiR automation with the available film packages.

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