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Industry veteran Bruce Caldwell has joined Kissel + Wolf Australia as the new sales manager ANZ for corrugated packaging, sign and display. This strategic appointment comes as part of what the company describes as its ongoing commitment to innovation and growth in the dynamic world of print and packaging.

From left: Jamie Weller, Bruce Caldwell, Jon Field.
From left: Jamie Weller, Bruce Caldwell, Jon Field.

With a career spanning over 20 years, Caldwell has established himself as a “visionary leader” in the industry. He is known for his strategic insights and unparalleled dedication to helping customers in their digital transformation.

In his new capacity, Caldwell aims to spearhead the development of the company’s cutting-edge digital inkjet solutions, with a primary focus on the corrugated packaging and the sign and display market across ANZ.

“Bruce Caldwell and I have worked together in the past and we have known each other for years. I am thrilled to welcome him to the Kissel + Wolf family. Together, we will drive change in the corrugated packaging segment with innovative digital solutions,” said Jamie Weller, managing director, Kissel + Wolf Australia.

Jon Field, executive director of sales & service – digital, Kissel + Wolf Australia said, “There is no substitute for experience, knowledge and a strong customer focus. Bruce has these attributes in spades. I am personally delighted to welcome Bruce to the sales team, and I look forward to working closely with him to offer our customers a strategic competitive advantage in the sustainable, short-run, corrugated packaging market.”

Caldwell said he is delighted to join the Kissel + Wolf team, “After an enjoyable and relaxing 12 months sabbatical from the print industry I feel refreshed, invigorated, and excited to be part of this progressive and customer focused global family company. I look forward to re-engaging with the ANZ print market armed with an impressive product portfolio and an extensive local technical support team.

“One of my first priorities is to challenge the paradigm that exists around the origins of manufacturing when it comes to quality and reliability. The current suite of product offerings is world class, robust and deliver real value and quantifiable returns on customer investment. With the inclusion of the Kyocera and Ricoh print heads I am confident that companies (large or small) considering a digital press investment will be taking a very close look at the Hanglory, Hanway and HandTop technologies. Coupled with flexible and accessible financing options, a locally managed team with a “customer first credo” it positions Kissel + Wolf as a very viable and invested partner for the future. I look forward to being back in the front lines and sharing information with the market in 2024,” Caldwell said.

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