PKN highlights power of print with AR

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In celebration of its 60th anniversary as the media hub for Australia's packaging industry, PKN Packaging News teamed up with AR innovator DreemAR to show the power of print when combined with digital application.

The interactive front cover featured a pop-up hologram of publisher Lindy Hughson talking about the 60th anniversary issue. The AR experience is activated by the reader downloading the free PKN AR app and scanning the cover with their smartphone. Here's a short clip to give a taster:

Bill Atta, CEO of DreemAR said, “Print and AR is a winning combination. Thanks again for the wonderful opportunity to display how easy augmented reality can be, it literally took DreemAR one day to turn around with our online AR creator.

“The most important point is that all of this engagement is deeply measurable with our world-leading analytics engine.

“How cool is it that print can now be a channel of rich data delivered back to brand owners.”

Print and digital: PKN Packaging News front cover with DreemAR augemtented reality
Print and digital: PKN Packaging News front cover with DreemAR augmented reality

The interactive front cover wrapped around the 60th anniversary 124pp issue. Hughson said, “Yaffa Media and PKN Packaging News believes in the power of print. Using print together with new applications, such as AR, highlights how powerful it is.”

The front cover of the 60th anniversary issue of PKN Packaging News also has a special foil effect, using Lightline Reflex supplied by Kurz Australia, and stamped by Avon Graphics.

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