Print21 magazine: Digital print opening opportunities

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In the latest drupa expert article Anja Roehrle, marcomms manager at European packaging giant DS Smith, says digital carton printing will open up huge opportunities for brands, and for their packaging suppliers.

Digital pre-print: opening a new era for brand protection and brand activation in e-commerce
Digital pre-print: opening a new era for brand protection and brand activation in e-commerce

The ongoing digitalisation and the associated changes in consumer shopping behaviour have a major impact on the design and construction of packaging. Mass-produced products lose their attractiveness. Read more in Print21 magazine.

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