Dashing combines head office and production

Innovative retail solutions business Dashing is combining its production facility and head office into one location, with its Lane Cove West premises now hosting all functions of the company.

Some 45 staff have moved over from the previous North Sydney headquarters into Lane Cove, including the design, technology and sales teams.

Russell Kavnat, managing director at Dashing, said: “Having all the teams in the one building and being able to talk to each other is beneficial. We have been looking to make the move for a while, and Covid actually presented the opportunity.”

Dashing has also created a mock-shop in its building, where clients can see the impact of various solutions in their store.

The company rebranded from Dashing Print four years ago. It retains a sizeable print operation, Kavnat said: “We have never been in the commodity market. We provide solutions for our clients.”

Those clients include some of the biggest names on the high street including David Jones, Target, Asics, Disney, and RM Williams.