FESPA TO RUN CENSUS IN NEW FORMAT

Global trade association Fespa will relaunch its Print Census, this time it says involving a new and more frequent approach to gathering and sharing vital industry intelligence with its members.

Returning this year, Fespa says the revamped Print Census – which is being run in partnership with Fespa’s Thought Leadership Partner, Keypoint Intelligence – is designed to better reflect the changing nature of the speciality print and signage landscapes. 

Surveys will be conducted at an increased frequency of two every 12 months, and each one will focus on three topics. Subsequently, after each survey, three reports (one for each of the focus areas) will be released.

The association says the new approach will allow Fespa members to consider market trends and “stay ahead” of evolving customer demands and industry shifts.

Graeme Richardson-Locke, head of Associations & Technical Lead at Fespa, said, “The print sector is always developing, and our community needs up-to-date insights to stay ahead. Changing the Fespa Print Census from a three-year cycle to shorter surveys every six months will help us to deliver more timely, actionable insights to our members. Increasing the frequency of the Print Census also supports regular benchmarking, by focusing printers on market shifts and emerging trends. Our new approach ensures that we’re listening more often and more clearly, making it easier for businesses to share their experiences and highlight evolving opportunities.”

Key enhancements to the Fespa Print Census include more frequent surveys to capture changing trends and deliver more relevant insights, a more user-friendly format, making it easy to complete in ten minutes, and it will support broader global participation, with surveys and subsequent reports to be available in multiple languages.

The first survey will focus on three key areas that are influencing the print industry landscape: sustainability, artificial intelligence in printing operations, and process automation. This survey opens this month, and will collect responses until November. Results reports will be published in late in the year.