HP releases four new Latex printers, demo tomorrow

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HP has introduced a range of new Latex large format print solutions that it says are aimed at helping print service providers diversify their offerings and meet more challenging customer needs.

Four new: HP Latex printers
Four new: HP Latex printers

HP is introducing the new printers to the market with a virtual demonstraiton tomorrow (Thursday) at 1pm AEDT, which is 3pm NZDT. Click here to register.

HP says at the webinar printers will have large-format printing experts Jeremy Brew and Kevin Gregory will guide them through all the key features, including the new HP Latex White Ink Technology. HP says this will "enable you to deliver ground-breaking results and attract a wider range of customers."

The company says the HP Latex 700 and 800 series brings a suite of features that will enable PSPs to be more agile, tackle ambitious projects and take on the highest value work.

The new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W – which offer white ink capability for the first time in this category.

HP claims it is the whitest white ink available on the market that does not yellow over time, enabling print businesses to produce neater outlines and add more contrast to darker supports.

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36sqm per hour allow the HP Latex 800 and 800W to offer 50 per cent higher productivity levels compared to previous HP models.

It says print jobs executed on the new 700/800 Series will deliver with vivid colours and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.

“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage & decor decision becomes a sustainable one,” said Guayente Sanmartin, general manager, Large Format Business, HP. “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects - safe in the knowledge their work will deliver.”

Recent HP research reveals that 85 per cent of its print customers now demand sustainable products and practices. To meet this requirement, all four devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 per cent. HP says its water-based inks are also kinder to the environment.

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