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Cactus Imaging owner oOh! Media is using a new fully recyclable billboard fabric, Ecobanner, for extra-large sites, and those liable to experience high wind situations.

Sustainable extra-wide: Ecobanner
Sustainable extra-wide: Ecobanner at Glebe Island silos

Designed and developed by Gale Pacific in conjunction with the Out of Home industry, oOh! says Ecobanner is the only Australian made, PVC-free flexible banner fabric, capable of offering a 100 per cent closed loop recycling solution.

Four years ago, Cactus launched SmartSkins, a world first billboard skin that is 100 per cent recyclable, and is now being widely used. However, Ecobanner has been developed for larger billboards, and those at heights which are exposed to high winds, which until now have had to use a non-sustainable vinyl.

According to oOh!, Ecobanner installations offer both strength and durability, making it suitable for oOh!’s larger spectacular and iconic billboard sites – including the Glebe Island.

Sarah Young, group director, ESG at oOh! said, "Ecobanner meets the demands, and we are delighted to be the first Australian media company to be using it and continuing our leadership role in Out of Home sustainability.”

oOh! says it continues to invest in reducing the amount of waste going into landfill and last year launched its dedicated Environmental, Social and Governance (ESG) team to drive the long-term sustainable growth of the business.

Troy Mortleman, general manager ANZ and vice president Developing Markets at Gale Pacific, added, “Sustainability is the cornerstone of our design approach, and Ecobanner is the latest innovation that gives the Out of Home industry a new option that can be repurposed back into the manufacturing stream creating an end-of-life waste solution which avoids landfill. We are delighted to have worked with oOh! on this launch.”

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