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Some 95 per cent of the show’s floorspace at the first Visual Impact show in Brisbane for six years is booked, with organisers expecting the remaining space to go soon, creating a sold-out expo.

95 per cent sold: Floorspace at Visual Impact in July
95 per cent sold: Floorspace at Visual Impact in July

The industry’s leading names, and a wide range of niche and smaller supply companies, have joined ranks to get behind the show, which organisers say will provide visitors with “a diverse and exciting showcase”.

It is just four months until the doors of the Brisbane Convention & Exhibition Centre will open for the first Visual Impact show in the Queensland capital for more than six years.

Charly Blades, events manager for supplier association Visual Connections, which owns and organises the show, says the team has been overwhelmed with the response.

“We still have a few booths available, but given the amount of interest in them, we expect this to be a fully-subscribed show,” she said.

“The exhibitor list for Brisbane is a really diverse group, set to provide a showcase that will encompass all the latest in signage, display, wide-format printing, textile printing, LED and illumination, fabrication, routing, engraving and laser cutting, software and workflows.

“The floorplan is looking like a good balance between the larger suppliers with multiple solutions and product lines, and the smaller local and international exhibitors who always bring a range of resources, affiliations, solutions and options which are invaluable to industry businesses, and complement the offerings of the bigger names,” said Blades.

Look and learn: Careers on show at Visual Impact
Look and learn: Careers on show at Visual Impact

Following on from the successful launch of the whole-of-industry Sign & Print Career Connections programme this year, the show will also provide plenty of engagement for those considering industry careers.

“Our full Sign & Print Career Connections stand will actually be on its way to Perth for the major careers expos in the west, but we will have a fully-operational Try-A-Trade area in Brisbane with plenty of activities for students, run in partnership with Brisbane TAFE,” Blade explained.

Careers advisors Tina Mavris and John Watters from AusSIP will be on hand to showcase industry opportunities, and will be able to provide prospective trainees with the full suite of Sign & Print Career Connections resources, to help them kick start their career in print, sign and graphics.

Those interested in fabricated signage will also have the chance to get hands-on, by registering for Channel Lettering Workshops, run by LetterTech Australia in partnership with Bounce LED.

“The sessions are designed to show registrants the very latest world-class technology for channel lettering and illuminated LED signage,” Blades explained.  “They will feature live demonstrations of the latest channel letter bending solutions by industry experts, to show just how versatile and easy these machines are to use – and the potential they offer for increasing profitability and building new revenue streams.”

Five sessions are available on the Wednesday and Thursday, and four on the Friday, with spaces expected to fill fast – registration is just $25 per person and bookings can be made here.

In recognition of the need to provide maximum value to visitors from their attendance, the seminar program for Visual Impact has also been reimagined, with a series of short, sharp ‘meet the expert’ sessions in the aptly-named Connections Centre.

“These more informal, conversational sessions are designed to give attendees information, insights and ideas while connecting them with the experts who can help them build their business success,” said Blades.

With such a comprehensive showcase and programme of events, registrations for the show are expected to be strong, with Blades reporting that registrations have already been received from Brisbane and across Queensland, from Northern NSW and the NT.

“We’ve seen excellent attendances at recent shows, particularly where there has been a long hiatus, and we’re certainly expecting to see that in Brisbane,” said Blades.

Not just technology demos: Socialising drinks at Visual Impact
Not just technology demos: Socialising drinks at Visual Impact

“While the majority are likely to be from Queensland – primarily Brisbane and surrounds – we traditionally see quite a good number from NSW and the NT to our Queensland shows, and also expect to welcome visitors from further afield, New Zealand and the Pacific Islands, for whom Brisbane is a convenient location,” she said.

“The show also usually attracts quite a few visitors from southern states, who welcome the opportunity to spend a few days in the sun while catching up with all the latest.”

Visual Impact Brisbane is sponsored by Platinum Sponsor Roland DG and Gold Sponsors Avery Dennison, Epson, Graphic Art Mart, HP, Spicers and Trotec. It will run from 9am to 5pm on Wednesday 17 and Thursday 18 July, and from 9am to 4pm on Friday 19 July, at the Brisbane Convention & Exhibition Centre at South Bank.

Click here to register to attend the show, or view all the latest information, including the most up to date floorplan, on the Visual Impact website.

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