Print21 magazine: Using print and digital

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Marketing guru Malcolm Auld analyses why integrating email and social channels with print gives the best results for connecting with more customers, and says hiring a bright young graduate who understand social media will pay off for you.

Destined to fail without print: digital comms
Benefit to printers: digital comms

To read the full article turn to page 61 in the current issue of Print21, or click here to read in the online version.

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