First new Epson DTG printer goes into slow fashion

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GJS has completed the first Australian install of the new Epson SC-F3000 garment printer, with Sydney-based slow fashion label Lonely Kids Club putting in the newly launched system.

First: Lonely Kids Fashion founder Warwick Levy with the new Epson SC3000
First: Lonely Kids Fashion founder Warick Levy with the new Epson SC-F3000 direct to garment printer

Founded in 2010 by Warick Levy, and with an Epson SureColor F2160 garment printer previously as its cornerstone, Lonely Kids Club is an independent label that says it is driving a renaissance of the personalised clothing experience that it believes has been lost to mass production and corporate greed.

"When we saw the speed and capabilities of the new Epson SC-F3000, the decision really was a no-brainer," Levy said.

“Coupled with the addition of the new bulk ink system, which reduces the cost per print, and minimises waste with little environmental impact, we knew that the SC-F3000 was the way forward for us.”

The company will use the printer’s speed to increase production, and its lower ink costs to continue to adhere to its ethos of delivering high-quality, affordable garments to its customers.

The SC-F3000 is Epson's first industrial direct-to-garment printer, and has been designed specifically for high-production print shop environments. It is also Epson's first direct-to-garment printer to use automatic print-height adjustment, allowing the operator to easily adjust between different garment thicknesses.

It also features a new bulk ink system that the company says delivers low ink cost and minimised waste compared to cartridge systems.

Capable of printing on a variety of fabrics such as cotton, linen and rayon, the Epson SC-F3000 is designed to meet the increasing market demand for high-production customised clothing and print-on-demand products.

"Lonely Kids Club firmly believes in the principles of slow fashion. We create all of our ethically sourced products here in Sydney and when the business needed to step up production, we needed a new garment printer that adhered to our values and principles of sustainability, affordability and quality," Levy said.

“Lonely Kids Club is a model example of digital garment decoration success," said Greg Stone, managing director, GJS. “From humble beginnings with one garment printer, building a brand around core values and principles, to reaping the full benefits of its online presence and dynamic social media community to grow from strength to strength.”

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