Backing print’s future: The Inkers, local advocacy and the Visual Media Association’s bold agenda.
In this episode of The Print Files, Lindy Hughson, managing editor and publisher of Print21, sits down with Kellie Northwood, CEO of the Visual Media Association (VMA), to explore the Association’s renewed momentum and bold initiatives shaping the future of the print and visual media industry.
The conversation opens with key takeaways from the VMA’s recent AGM, including a surge in membership, financial strength, and a united sector approach. But the spotlight quickly shifts to the real action: the launch of The Inkers, a dynamic new programme designed to connect and retain emerging talent, and the Buy Australian Print campaign, a high-impact lobbying effort pushing for local procurement commitments across all levels of government.
We also touch on the VMA’s increasing focus on mental health support and environmental certification, before wrapping up with Kellie’s forward-looking vision for the Association, and a compelling call to action for industry players to get involved.
This is an episode packed with purpose and practical insight.
You can listen above or follow on your own podcast platform:
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To find out more about sponsoring The Print Files Podcast, contact Marni Groves.
Links:
Sponsored by Konica Minolta
www.konicaminolta.com.au
Visual Media Association
visualmediaassociation.org.au
Strong year for VMA led by member engagement boost
www.print21.com.au/industry/latest/strong-year-for-vma-led-by-member-engagement-boost
VMA names Markers for The Inkers programme
www.print21.com.au/industry/latest/vma-names-markers-for-the-inkers-programme
VMA launches emerging talent programme
www.print21.com.au/industry/latest/vma-launches-emerging-talent-programme1
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The Print Files Podcast is produced by Southern Skies Media on behalf of Print21, owned and published by Yaffa Media (www.print21.com.au).
The views of the people featured on this podcast do not necessarily represent the views of Print21, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.
If you wish to use any of this podcast’s audio, please contact Print21 via their website www.print21.com.au or send an email to editor@print21.com.au
Host: Lindy Hughson
Coordinator: Grant McHerron
Editor: Chris Visscher
Producer: Steve Visscher
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