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HP is demonstrating an entirely water-based sustainable printer portfolio, which it says enables printing of virtually any application, from posters, to signage, to billboards, with odourless, water-based ink.

Jeremy Brew, worldwide large format solutions pre-sales lead at HP said, “Sustainability has been a key focus at HP since 2008 when it launched the first Latex printer. We have 15 years in the game, and that is showing in the range of innovative solutions we are showing here.”

Sustainable wide format with Latex: Jeremy Brew, HP
Sustainable wide format with Latex: Jeremy Brew, HP

HP is also making a new generation of non-PVC media available, with polyolefins and polypropylenes, and says Brew, even paper is making a comeback, he says, “Brands are demanding PVC-free, HP is delivering. With water-based latex inks, the new PVC-fee medias, and PVC-free over-laminates our customers can meet the market requirements confidently.”

The new 3.2m HP Latex 2700W with fourth generation Latex links took prime spot on the large HP stand. It prints at 89sqm an hour via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.

Also on the stand is the HP Latex R1000 Plus Printer (1.6m wide hybrid printer, including white ink), the HP Latex 700W Printer (1.6m wide roll-to-roll printer, including white ink) and the HP Latex 800W Printer (1.6m wide roll-to-roll printer, including white ink).

The HP Latex 365 Print & Cut Solution (1.6m wide turn-key printer and cutter), and the HP PageWide XL Pro 10000 Printer including sheet stacker, which HP claims is the fastest production poster printer in the market, also both feature on the booth.

Craig Hardman, HP’s ANZ country manager for Large Format Printing said, “Sustainability is not only recognised now as a business responsibility, but also as a key business driver. To achieve the greatest impact, however, we need to work together – for HP to achieve our own sustainability ambitions, we need to enable our customers to meet their own environmental goals. Visitors at Visual Impact will see this evidenced in the increased use of recycled content, ocean-bound plastics and renewable materials in our products.

“Whether it be for a small copy shop or for a larger print service provider, this also means being able to give employees a more comfortable print environment with water-based Latex printing technology and leveraging the environmental certifications of that technology to create more value for the print buyer. Again, we’ll have plenty of options on show, and experts on hand to discuss the potential benefits of these technologies on your business.”

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