Print21 magazine: Look at me
Nessan Cleary looks at the ways wide format print service providers can optimise their offerings to the market.
It’s in the nature of wide format graphics to grab attention, often relying on little more than their sheer size and positioning together with a very graphic design. But sometimes these displays need a helping hand to really push their message across, some way to enhance the design, either to make people look at the display as a whole or to underline a specific aspect, such as a product name or just that a relevant store is right around the corner.