A label is often the first engagement between a consumer and a brand. Integrating print and digital media to deliver multichannel communications is the beginning of a new era for label production.

While digital imaging technology enables the printing, the new iTech Centra HS digital system provides the means of converting short runs with custom shapes and quick delivery.

The impact of digital technology on the label converting sector is little short of spectacular. Konica Minolta is the latest entrant into the field with its AccurioLabel 190.

The choice between conventional and digital label printing is not as stark as you might think.

Labelexpo Americas – held in Chicago – can still turn out a pretty big crowd of converters from around the world, including Australian and New Zealand label printers who made the trip across the Pacific to see the latest and greatest label kit on display.